East End Flower Alley is situated in the heart of St. George's, just off of King's Square. Formerly East End Florist, which was established in 1986. Under new ownership since 2009, Chris and Ali Bardgett challenged assumptions about floristry in Bermuda and created a distinctly European look and feel in the newly renovated store with a focus on organically grown, Fair Trade (VeriFlora ™) flowers. Daisy the Doorbell will greet you with a friendly woof when you visit us.

Beautiful flowers of the finest quality await you. Fragrance fills the air and you are at once transported to the Flower markets of Holland, or the Niederdorf in Zurich, free to wander through the displays and choose from the French galvanized steel buckets of stunning, highest grade, organic, and Veriflora Fair Trade flowers.
  Delivering Beautiful Flowers to Bermuda or overseas, with the care, friendliness & professionalism that East End Flower Alley is known for. We deliver from St. George's to Dockyard, exquisite contemporary & traditional arrangements, fruit & gourmet gift baskets, unique soft toys, balloons, tastefully designed sympathy and specialty funeral sprays which portray your deepest respect.

The Flower Alley would like to tell you about our very special Mother's Day selection
Read about our relaxing Flowerpeutic workshops